The accounting concept of Return on Investment (ROI) seems simple enough: It measures how much value a particular capital investment has created. Yet in practice ROI can prove quite tricky. For many public relations clients and firms, the notion of “ROI” gets bandied about without much meaning or clarity. According to an historical review published…
Posts by Tim Marklein
Tim Marklein leads the global technology practice and analytics business for WCG, one of the world’s fastest-growing independent PR agencies. Tim is an award-winning communications innovator with 20 years experience helping clients launch businesses, create market categories, build reputations, win proxy fights and grow revenues. As an agency and in-house manager, Tim has worked closely with pioneers and leaders across technology, healthcare, consumer and B2B industries. A frequent speaker and writer, Tim also actively contributes to PR industry standards and best practices, serving as co-chair of the Council of PR Firms’ measurement committee and as an elected member of the Institute for Public Relations Measurement Commission. In 2011, Tim was named to the “Measurement Hall of Fame” by PR News to “Measurement Hall of Fame” by PR News in 2011.