Posts by Ron Culp

Ron Culp

Ron Culp launched Culp & Co. public relations consultancy this summer after eight years at Sard Verbinnen and Ketchum. Prior to his agency career, Ron was Senior Vice President of PR and Government Affairs at Sears and Executive Director of PR at Sara Lee. He blogs on PR careers at www.culpwrit.com.


Being Great, Not Just Good

During my 30 years in various corporate PR roles, I had always thought I was a pretty good client.  If I knew then what I know now – after eight years on the agency side – I could have been a great client. Readers of the July 5 issue of this blog had suggested a…