As strategy gurus have told us for years, any business will have difficulty thriving if it struggles to identify and deliver unique value to the marketplace. The same is true for entire business categories, such as public relations. For several decades the unique value PR brought to companies was media relations or, in today’s jargon,…
Posts by Rob Flaherty
Rob Flaherty is senior partner and president of Ketchum, the global communications firm that serves clients through a network of more than 100 offices and affiliates worldwide. He chaired the 2010 Critical Issues Forum and serves on the Council’s Agency Management Committee. He is on the board of trustees of the Institute for Public Relations and serves as a senior judge for the annual PRSA Silver Anvil Awards.