Why do public relations professionals choose the careers they do? How do they know it’s the right fit? Is there an “aha” moment, an epiphany when they know what to do with their lives? I’ve been pondering such questions since attending the Council’s annual Internfest, held July 24th in New York City at NYU’s Kimmel…
Posts by Matthew Soriano
As the Manager of Online & Member Services for the Council of Public Relations Firms, Matthew Soriano is instrumental in the development and execution of many Council programs as well as the management of the Council's online presence across multiple social media platforms. Another primary role he plays is in the aggregation and posting of the top member blog posts each day for "Firm Thinking." Soriano is also responsible for the development and maintenance of the Council's website.
The Future Isn't What it Used to Be: Seven Unexpected SXSW Discoveries
As a commentator for businessinsider.com recently reported, “SXSW Is Officially A Must-Attend Event Now.” This year, we at the Council had the pleasure of discovering that first hand as we sponsored a jam-packed panel discussion on the first day, entitled: “Marketing Budgets Have gone Social - Is It Working.” With public relations increasingly at the…
