Posts by Melissa Waggener Zorkin

Melissa Waggener Zorkin

As CEO, President and Founder of Waggener Edstrom, Melissa makes it her mission to keep a sense of purpose pulsing through the agency that she and her business partner, Pam Edstrom, founded in 1983. Her skill at turning vision into action has helped a two-person agency become one of the world’s largest independent communications company with a talented work force more than 800 strong. Regularly connecting with her employees and developing future agency leaders are among her top priorities.


Of White Knights and Trite Rhetoric: Resurrecting What Innovation Means

Innovation is under attack – no, not the actual practice of innovating. Government leaders, titans of industry and all manner of stakeholders in the public and private sector have been doubling down on the urgent need for innovation to deliver solutions that deliver lasting and meaningful impact. But the term innovation has steadily been under…