Posts by Kathy Cripps

Kathy Cripps

As President of the Council of Public Relations Firms, the trade association that represents the interests of public relations firms operating in the U.S., Kathy's primary role is to advocate on behalf of member firms, the professional and the profession. Kathy brings to the Council a comprehensive understanding of the needs of public relation firms. Before joining the Council, she was responsible for growing the U.S. healthcare business for a multinational PR firm, and earlier founded a healthcare-focused public relations firm. Kathy also holds an MBA in marketing.


Consumer Insight: the Key to Creativity

In 2009, Coyne PR was charged with helping the toy maker Hasbro ignite interest and sales for the 60th anniversary of its iconic board game, Candy Land. The team had been brainstorming for days, but they just couldn’t fix on the right idea. The breakthrough came when a group of five- to twelve-year-olds happened to be…

Take Back the Power: How Attending to the Nuances of the Client Relationship Can Really Help

Are client negotiations stressing you out? Negotiations were tough when I was running my own firm, and they’re even tougher today. Facing relentless competition and procurement officers straining to cut costs, PR firms often believe they lack the leverage necessary to structure client relationships in a sustainable way. That might not always be the case. The…

Embracing Change, Respecting Tradition: Reflections on Downton Abbey

In our technology-driven society, should we embrace novelty full bore and throw tradition out the window or should we slow down and take a more thoughtful approach? Last week, we addressed this question indirectly through the lens of the new E! television show #RichKids of Beverly Hills. In its title and production values, the show…

Dropping the Awesome Bomb—PR Executives Reflect on Superstar Talent

Have you heard of “dropping the Awesome Bomb”? As Julie Colehour of Colehour + Cohen relates, the phrase in her office refers to doing “whatever it takes to deliver outstanding, creative work to our clients.” Superior customer service is paramount for all of the firm’s employees, since on any given day all are potentially involved…

Some Good News: A Round-Up of Results from Our Q4 Survey

How about some good news to start the year? Our recent Q4 survey of member firms is full of it. For instance: A full 80% of responding firms reported that their 2013 revenues would meet or exceed the previous year’s figures. At 90% of firms, headcounts were either up or even with the previous year….

Keeping It Fresh: How to Make Your Happiest Clients Even Happier

Just before the holidays, firms often take time out to solidify strategic plans for the following year. At or near the top of the agenda: how to sustain or solidify existing client relationships. We tend to focus attention on mending accounts that seem “troubled,” and well we should. What about when a relationship is just…

The Content Conundrum—Seven Key Questions to Ponder from Last Week’s Critical Issues Forum

Has it been a week already? Our heads are still spinning from all the great ideas, observations, and themes shared last week during our Critical Issues Forum.  What made the event especially powerful, though, were the many questions that emerged from the panel discussions and video presentations. For those of you who couldn’t be there…

Entrepreneurial Employees—How to Make them Choose You!

As recent articles in the Wall Street Journal and Harvard Business Review suggest, both large, established companies and startups are vying to hire entrepreneurial employees. At many public relations firms, it’s also no longer enough for a recruit to know how to pen a good tweet or interact well with clients—we need and want creative…

The Importance of Cultural Immersion—My Visit to Cuba

Communications professionals are an open-minded, engaged, and informed bunch.  Most of us read a lot and make it our business to stay in touch with emerging trends.  In our daily lives, we like to expose ourselves to different ideas, cultures, and ways of doing things. Still, what we might not always appreciate is how useful…

Taking the Plunge – PR Professionals Reflect on Risk

Risk taking is essential for innovation and the starting of new companies. But is it rapidly becoming a thing of the past? An article in last week’s Wall Street Journal presented disturbing evidence that a more conservative mood is overtaking American workers and businesses. Fewer people are taking risks these days, suggesting that our economy…

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