Posts by Kathy Cripps

Kathy Cripps

As President of the Council of Public Relations Firms, the trade association that represents the interests of public relations firms operating in the U.S., Kathy's primary role is to advocate on behalf of member firms, the professional and the profession. Kathy brings to the Council a comprehensive understanding of the needs of public relation firms. Before joining the Council, she was responsible for growing the U.S. healthcare business for a multinational PR firm, and earlier founded a healthcare-focused public relations firm. Kathy also holds an MBA in marketing.


PR to Pharma: Up Your Dosage of Social Media

Many pharma companies remain concerned about running afoul of the regulators with their online activities and therefore have not yet fully embraced new channels. However, increasingly patients want and expect them to engage, and those that have are reaping the rewards. This post encourages pharmaceutical companies to overcome entrenched fears about social media and embrace it as a valuable means of broadening engagement and building relationships with customers.

Much More Than A Job — Instilling Meaning At Work Without Going Too Far

How meaningful is your job? Is it not merely a job, but a higher calling? Is everything you do during your workday steeped in deep, metaphysical significance? Oh, here’s another question: Has the attempt of companies to give deeper meaning to the work experience gone too far? A recent Wall Street Journal article raised exactly that…

PR’s Growth Spurt Continues–A Look at the Council’s Latest Data

The numbers from our Q4 member survey are in. The verdict: 2014 was another strong year for the public relations industry. The numbers speak for themselves: More than 70% of firms saw their revenue grow last year. A full 43% of firms expect 2015 client budgets to increase, while only 4% anticipate client spend to…

Opening Up—Reimagining the Public Relations Office Space

The Firm Voice used to come to you each week from midtown Manhattan. Now the source is a dozen blocks south in the NoMad section of the city. Yes, in addition to a new strategic platform and logo, we also have beautiful new offices. More and more firms these days do. And like the PR…

Want to Become Indispensable to CMOs? Help Make Their Jobs Simpler

It’s no great revelation to say that markets or customers are increasingly “complex.” But that’s certainly a strong perception out there right now among Chief Marketing Officers. And public relations firms can help. According to one recent media clipping, CMOs are “overwhelmed” by digital marketing, which amounts to nothing less than a paradigm shift in…

Stepping Out and Speaking Up — Announcing The Council’s New Positioning

If you read Stuart Elliott’s piece in Wednesday’s New York Times, then you know our big news already: The Council of PR Firms is repositioning both itself and the PR industry. Despite some “behind the Times” references, the article unveiled an exciting development designed to enlighten clients—and especially CMOs and marketers—about the core strengths of…

Read and Think Like Leaders

Here’s a challenge for you: What are the top three most intriguing new management or leadership ideas you’ve come across in the past month? How about this: What top three macro-economic, social, cultural, or geo-political trends will be affecting your business over the next three to five years? It’s not always easy to stay attuned…

The Mentors Who Move Us

This piece is dedicated to my late friend and mentor Tom Mackay who taught me a great deal about the business side of running a PR firm.   Before Hilary McKean left for college, she had already learned some valuable lessons. A partner and managing director at Ketchum, McKean recalls that her father built up a…

Disruption—The Great Summer Debate

Is Clayton Christensen a genius or a scofflaw? That, in exaggerated terms, is the question posed in the course of one of this summer’s most interesting, relevant, and entertaining intellectual dust-ups. Christensen, as many know, is the esteemed author of The Innovator’s Dilemma and other books propounding and refining the theory of disruption. Jill Lepore, a…

Cannes—If You’re Not There Yet, You Need to Be

Last week, I attended the 61st annual Cannes Lions International Festival of Creativity in Cannes, France. My goal was to understand why Cannes has become one of the world’s biggest, most widely discussed marketing creativity events. As I discovered, for the PR industry it ultimately isn’t the celebrity speakers, the venue, or even the food…

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