Two weeks ago, APCO’s Margery Kraus wrote in this blog of the blurring lines between every major marketing practice. PR firms are producing advertisements, ad agencies are controlling massive social media campaigns, and branding shops are helping define SEO strategies. As these traditionally silo-ed marketing areas continue to blend and overlap, one nascent offshoot in…
Posts by Jeff Davis
Jeffrey has spent the last 15 years covering technology’s overhaul of business and media — as a founding editor of Business 2.0 magazine, executive editor of CBS Interactive’s BNET, and now as editorial director at Original9, helping brands tap into the power of great content. Whenever time permits as husband and dad, he sails a 31-foot sloop on San Francisco Bay.
