This post originally appeared in Text 100′s Hypertext Blog I was one of the lucky ones who got a seat at the “Marketing Budgets Have Gone Social – Is it Working?” panel discussion at South by Southwest, sponsored by the Council of PR firms. The crowd came in droves to see if David Witt of…
Posts by Erica Carnevale
Erica Carnevale, senior account manager and social media strategist, is one of Text 100’s leading North American consultants, specializing in helping companies understand how effective social media supports business goals, integrates with a larger communications strategy, and provides a channel for direct engagement with audiences. She has led social media trainings and provided counsel for clients such as Xerox Corporation, MTV and Carestream Health. Erica can be found on Text 100’s blog, HYPERtext, and on Twitter.
