We counsel our clients every day to build relationships with a wide variety of stakeholders, but do we practice what we preach? When it comes to managing our own firms, public relations professionals can and should broaden their networks by building mutually beneficial relationships with organizations whose missions relate to our own passions and interests….
Posts by Elise Mitchell
Elise Mitchell is President and CEO of Mitchell Communications Group, which was recently named 2011 PRWeek Small PR Agency of the Year. Her company’s portfolio of clients includes a “Who’s Who” of national brands including: Walmart, Sam’s Club, Tyson Foods, J.B. Hunt, Southwestern Energy and others. Over the past 15 years, Elise has expanded the company’s capabilities and established a team of communications experts from across the country serving clients in the retail, food, transportation, energy, education, nonprofit and travel and tourism sectors. Under her leadership, the company has grown exponentially in recent years, tripling revenue and employee growth just since 2008.
Among the issues facing today’s public relations firms, diversity looms large. Clients need agency partners to help them communicate with a diverse customer and stakeholder base, but that’s not so easy when your own talent pool lacks diversity. What can we as an industry do to enhance the ethnic makeup of our teams? That’s the…