We all understand that brand reputations and consumer perceptions are emotionally influenced. In fact, it is natural human behavior to make purchase decisions based on deeply rooted emotional needs. We often select one product over another based on how we “feel” about those brands. Therefore, to have your programs connect on an emotional level with…
Posts by BrentHodgins
Brent Hodgins, Partner and Director of Client Services at Mirren Business Development, plays a leading role in the firm's new business training and recruitment specialization for agencies. Along with business conferences, Brent regularly guest lectures at Harvard, MIT, Wharton and Columbia business schools. Previously Brent has worked for agencies that include TBWAChiatDay, Wieden + Kennedy, Leo Burnett and McCann-Erickson. Brent will be leading a new business workshop for the Council of PR Firms on March 11th.