The Super Bowl is a national sporting holiday, the marquee event of the NFL season, and marketing’s greatest day of the year. But does the Super Bowl really deliver for brands? We strongly believe it does, especially as far as public relations is concerned. If you consider the broader American sports landscape, the NFL remains…
Posts by Bill Holtz
Bill Holtz is a Managing Partner with Catalyst Public Relations, which focuses on consumer-facing campaigns within sports, entertainment and active lifestyle. Holtz has directed marketing communications programs for a variety of consumer brands, including leveraging sponsorships surrounding the NFL, Major League Baseball, NASCAR, college football and the Olympic Games.