In the latest study exploring strategic initiatives — new market entry, M&A, product launches, recaps, downsizing, etc. — FD and Forbes Insights asked 180 CEOs, corporate strategists, and senior communications officers how much the recession has changed the rules of the game in the corporate world. We found that risk aversion and caution still dominate…
Posts by Betsy Neville
Betsy Neville is senior managing director corporate communications practice leader at FD, a strategic communications division of FTI Consulting. Betsy has guided many of the world’s leading companies to position, enhance and protect their brands; attain market leadership; and sell their products and services. While Betsy has worked across industries, she has maintained a focus on professional services, including the development of branding, executive visibility and thought leadership strategies for clients. Prior to joining FD, Betsy was MD and head of Ogilvy PR Worldwide’s Chicago office. Betsy started her career at the Chicago Tribune and holds a master's degree in journalism from Northwestern University.