Who owns (or should own) social media? The answer depends on which social media we’re talking about. The subject of ownership comes up in almost every encounter I have with peers or clients. Should clients turn to a full-service agency? A digital pure play? Should it be handled in-house? Even within an agency, should the…
Posts by Barry Reicherter
Barry Reicherter is Senior Vice President, Digital Strategy & Ideas for Widmeyer Communications, a strategic communications firm with offices in Washington, D.C. and New York. Barry posts regularly via @barryreich on Twitter and +Barry Reicherter on Google Plus.