Communications professionals, whether on the client or agency side, often struggle with how to quantify the results of public relations programs. Clients sometimes don’t commit the funds for measuring programs, and when they do, they are not always satisfied with how results are communicated at the end of a program. At times, clients and agencies…
Posts by Ashley Welde
Ashley Welde is a research and measurement expert who has pioneered data-driven approaches for marketing and communications programs at Burson-Marsteller, MasterCard, Dynamic Logic and I.B.M. She is currently serving on the Council of PR Firms’ measurement committee, working on an initiative to better define drive the development and adoption of industry standards for PR measurement.