Facebook’s coming IPO has shone a spotlight on the financial upside of social media, but it’s important to keep in mind how much potential social platforms hold for serving the public good. Social media is helping advance the mission of non-profit organizations across a broad range of issues. In fact, nonprofits account for some of…
Posts by Andy Polansky
Andy Polansky is president of Weber Shandwick and 2011 Chair of the Council of Public Relations Firms. Andy has been with his agency for more than 20 years and was named to his current global role in March 2004, after leading the firm’s North American business. Andy has extensive experience in a broad range of communications disciplines, including business-to-business and consumer product marketing, corporate communications and issues management. He serves as a senior strategist on a number of client engagements. He sits on the Board of Trustees of the Institute for Public Relations (IPR), the Board of Directors of the Business Marketing Association and is a member of the McCann WorldGroup board and sits on the executive committee of Interpublic's Constituency Management Group.
Moving to the Center of the Marketing Mix—Strategic Shifts Brightening the Outlook for Public Relations
Today’s market is a dynamic one for marketing services. It’s a “jump ball” environment, and public relations firms, ad agencies, branding and digital shops, among others, are all seeing opportunities to compete but also to collaborate in new ways. Clients and prospects clearly seem less concerned about which discipline to work with; it’s all about…
Spring Break: An Update from Our Chair, Andy Polansky
Spring is in the air, and in our industry at least, you can really feel the warming trend continue. We are seeing very healthy demand for public relations services across geographies and practice areas, thanks to improving consumer and business confidence in most markets around the world. And, when looking at the broader context of…
Public Relations on the Rise: Greetings from Our Incoming Chair, Weber Shandwick President Andy Polansky
It’s an auspicious time to be taking over as Chair of the Council. After a difficult economic period, client uncertainty, and shrinking budgets in 2009, our industry is in high gear. Wherever I look, I see real optimism and excitement (see results of the Council’s 3rd quarter survey), and 2011 looks to be even better….