Who owns (or should own) social media? The answer depends on which social media we’re talking about. The subject of ownership comes up in almost every encounter I have with peers or clients. Should clients turn to a full-service agency? A digital pure play? Should it be handled in-house? Even within an agency, should the…
Let the Good Times Roll—Results from our Fourth Quarter Member Survey
In October, we published results of our third quarter survey showing a considerable rebound in business and optimism about the future. Well, the fourth quarter results are in, and the results are better still! Fifty-five firms responded to the survey (49.1% of them had revenues between $3 million and $10 million, and 27.3% had revenues…
Third Quarter Member Survey Results—PR Rebounding Thanks to Social Media
As the New York Times and Ad Age have reported, PR is bouncing back this year from the hit that marketing took in 2009, thanks in part to growing interest in social media. Results are in from our third quarter survey of member firms, and we’re pleased to report that the positive news continues. About…
It’s Not Just about Jail—Legal and Public Relations in the Age of Social Media
Would you sic your legal department on an avid fan who in a burst of enthusiasm sent your company a new product suggestion? What if that fan was a third grader who wrote the letter not to lay claim to your intellectual property, but to practice writing letters? In 2006, Apple CEO Steve Jobs received…
Is the Era of Augmented Reality Finally Here?
It may well be. For the past couple of years now, buzz has been building around “augmented reality (AR),” experiences that couple physical reality with computed generated imagery. A number of consumer brands have jumped on the bandwagon, employing augmented reality executions to generate attention among consumers and in the media. In an AR campaign…
Why Should I Work For You, Dude?
It’s spring again, time to interview and select the next crop of fresh-faced young employees recently graduated from America’s colleges. Agencies across our industry face a critical question: How can we best convince the talented, tech-savvy Millennials we want to hire that a career in PR and with our company is right for them? Given…
I Hate… Facebook?
Should we all just ditch traditional media and jump on the social media bandwagon? Not so fast. There’s no doubt social media is continuing it’s meteoric rise. Stuart Elliot in the New York Times recently profiled social media campaigns among players in the processed meats category, taking these campaigns as evidence that social media has…