Would you sic your legal department on an avid fan who in a burst of enthusiasm sent your company a new product suggestion? What if that fan was a third grader who wrote the letter not to lay claim to your intellectual property, but to practice writing letters? In 2006, Apple CEO Steve Jobs received…
Thumbs Down to Greenwashing. And Pinkwashing. And…
More companies, brands, and products than ever are cultivating environmentally friendly images. According to the environmental marketing firm TerraChoice, 79% of North American stores saw an increase in the number of green products between 2007/8 and 2009. Yet how true are the claims being made by product labeling and accompanying public relations? For years now,…
Greetings (and Ghostblogging Ethics)
Our newsletter, the Firm Voice, has taken on new life – and become an open forum – in the form of a blog. On Wednesdays (mostly but not exclusively), we’ll take a forward look at emerging trends and other developments affecting our industry. This isn’t a re-hash of stuff you can find elsewhere; rather, we’ll…