If you ripped the lanyards off the necks of every one of the ad guys (most are, in fact, guys but that’s an issue for another day) at Cannes, and strung them together, you would likely end up with a big swinging lanyard that would stretch to the upper atmosphere. Yet PR — gloriously positioned…

It was a Cannes Lions Festival like any other, only this year the name was changed to the Cannes International Festival of Creativity to better reflect the variety of disciplines that make up today’s marketing mix. All of the usual suspects were in attendance, ad agencies, digital shops, media buying firms and, according to event…

Fresh from judging Cannes PR Lions event in France last week has left me with some very strong impressions about the state of creativity in public relations and the very real threat the advertising and digital agencies present.