Public Relations Agency Compensation: Enhancing Value through Best Practices

This 10-page paper is part of a sustained effort by the Council to provide greater insight for our members into the financial dynamics driving our clients today and to continue building the understanding between public relations firms, clients and their procurement departments. Written by Francisco Escobar, a former marketing services and procurement manager for Texas Instruments.

• Compensation Best Practices JAN 08 FINAL (PDF)