ICCO World Report 2011

International PR sector in good health with double digit growth in 2010

The International Communications Consultancy Organisation (ICCO) 2011 World Report found that the international public relations (PR) consultancy sector grew bigger and stronger in 2010 and is expected to grow again in 2011. Digital and social media services are playing an increasingly important role as PR gains share against other marketing disciplines, though staffing remains a challenge.