FTC’s Final Guides Concerning the Use of Endorsement and Testimonials

Federal Trade Commission’s revisions to the Guides Concerning the Use of Endorsements and Testimonials in Advertising. On October 5, 2009 the Federal Trade Commission (FTC) approved changes to its Guides concerning the use of Endorsements and Testimonials, the first such changes in nearly 30 years. This document, developed with the help of the Council’s legal counsel, Davis & Gilbert, is designed to better understand the potential implications for public relations firms, particularly with respect to consumer-generated media, such as blogs and social networking sites.