Fit to Win

This is an evaluation tool developed for public relations firms to use as they determine whether or not to pursue a piece of new business. This evaluation-scorecard was developed in response to the many questions and criticisms the Council has heard recently about the new business process and RFPs. Respondents are asked 25 questions, from “Is this a good fit, financially/culturally/strategically” to “How competitive are we?” to “What is really motivating us to pursue this business?” After answering a total of 20 questions, a 0-4 rating system provides firms with a range of opinions, from “Great fit – Go for it,” to “Bad Fit – Run Away.”