FD/ Forbes Insights Strategic Initiatives Study
The latest FD/Forbes Insights Strategic Initiatives Study takes a rigorous look at corporate strategy — its creation, implementation, and what impacts its success or failure — and reveals how corporations have adapted their strategic plans to deal with the weakened economy and decreased growth opportunities in the past two years. It offers comparative data from the first study, conducted in early 2009, to again test the hypothesis that communications is a critical but underutilized tool in corporate strategy.