The Impact of Social Media on Consumers

In advance of the 2011 Critical Issues Forum, “Social Revolution: Are you Mobilizing Communities or Just a Voice in the Crowd,” the Council of PR Firms and VeraQuest conducted a survey to understand the reach and impact of social media and the degree to which brands benefit from utilizing various social media platforms to create online communities, facilitate communication and build stronger connections with its customers. The survey was conducted between October 11-13, 2011 and gathered responses from 1,515 people aged 18 and older across the United States.

 

Click here for the full results