This section of the site is where the majority of our most valuable resources can be found. That means stuff that is easy to access, download and share – from the most recent Council papers to popular web-based tools like RFP Builder and the Career Center.

Here’s more of what you’ll find in this section:

Archived Events

Learnings from past events

Best Practices

Informational booklets for clients on the public relations industry ranging in topics from conducting an agency search, to measuring the impact of public relations on sales and many more in between.

Case Studies

Case studies from our members illustrate and instruct some of the best work being done by America’s leading public relations firms and their clients.

Diversity & Inclusion Resources

Find information and links to third-parties, upcoming programs and events and more.

Industry Practices

Custom documents that align with the Council's Code of Ethics and Statement of Principals developed to help public relations firms achieve superior results on topics including social media, exclusivity guidelines, and ethical decision-making.


PR Council content that highlights industry issues, trends and more.

RFP Builder

A free online tool for clients and prospects that are writing an RFP (Request for Proposal) that needs to be customized for a public relations firm search.