This section of the site is where the majority of our most valuable resources can be found. That means stuff that is easy to access, download and share – from the most recent Council papers to popular web-based tools like RFP Builder and the Career Center.

Here’s more of what you’ll find in this section:

Best Practices

Custom documents that align with the Council's Code of Ethics and Statement of Principals developed to help public relations firms achieve superior results on topics including social media, exclusivity guidelines, and ethical decision-making.

Case Studies

Case studies from our members illustrate and instruct some of the best work being done by America’s leading public relations firms and their clients.

Council Publications

Offers a variety of documents (Word, PDF, PPT), including the most recent white papers, annual reports, and the Council’s custom publication, “The PR Factor,” published each fall in Advertising Age. It also features client/agency-focused resources such as “Hiring a Public Relations Firm” and “Working With a Public Relations Firm,” to name just two.

Diversity & Inclusion Resources

Offers links to third-parties, upcoming programs and background on the Council’s work in this area.

PR Genome Education Series

A series of compelling trainings that are designed for staff of all levels. The PR Council has identified four important areas of skills development: Content; Visual Narrative; Social & Mobile; The New Sciences for PR. Throughout the year we offer FREE online sessions in these areas, all led by the industry's best and brightest. You can find content from these sessions here.

RFP Builder

A free online tool for clients and prospects that are writing an RFP (Request for Proposal) that needs to be customized for a public relations firm search.