White Papers

NEW: Procurement Professionals Q & A (May 2011); Stakeholders 2.0: How to Build a Better Social Media Campaign (October 2010). Find more downloadable documents that offer valuable insight onto current topics in this section.

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  New Paper: A Hidden Harmony

  Documenting the Connection between Brand and Corporate Reputation A new analysis by Harris Interactive of 50,000 consumers found when positive brand equity and positive corporate reputation were combined the effects were even stronger than the individual power of each. Hidden Harmony

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  Procurement Professionals Q & A: Advancing the Working Relationship with Public Relations Firms

  Developed by public relations firm CEOs, CFOs and procurement professionals, this discussion may be useful for procurement professionals when assessing contracts with public relations firms. (May 2011)

  • Procurement Q&A (PDF)
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  Stakeholders 2.0: How To Build a Better Social Media Campaign

  So many social media campaigns fail to break through. Often the problem is with the strategy. Or lack thereof. “Stakeholders 2.0: How to Build Better Social Media Campaigns” offers a new strategic tool for crafting that next great social media campaign, a discussion synthesizing a number of the most successful recent campaigns, and tips for…

  • Stakeholders 2.0 (PDF)

• Creating Consumer Value: Public Relations and the New Brand Strategy

  This research paper makes a compelling case for public relations in this age of “self-empowerment and self-assertion on the part of consumers.” Published in May, 2009.

  • Creating Consumer Value (PDF)

• Premier Partner White Paper: Maximizing the Value of Your Business as an Asset or Lifestyle

  Successful entrepreneurs don’t always have a clear vision for their businesses from the outset. And, what they want from the business may evolve over time. In some cases, the driving force for the business is a desire to support a certain lifestyle. In others, the entrepreneur is seeking to build an asset that can ultimately…

  • Maximizing the value of your business as an asset or a lifestyle (PDF)

• Premier Partner White Paper: Connecting the Dots – Unifying information to tranform your PR firm

  This paper explores ways to transform information into guidance for planning accurately, responding appropriately when plans need to change, and profiting consistently from all client engagements.  Guidance is only as good as the information beneath it. Considering firm-wide administration as the basis for information, the earlier advice rings true: Better administration, better information. Better information,…