NEW: Procurement Professionals Q & A (May 2011); Stakeholders 2.0: How to Build a Better Social Media Campaign (October 2010). Find more downloadable documents that offer valuable insight onto current topics in this section.
Documenting the Connection between Brand and Corporate Reputation A new analysis by Harris Interactive of 50,000 consumers found when positive brand equity and positive corporate reputation were combined the effects were even stronger than the individual power of each. Hidden Harmony
Developed by public relations firm CEOs, CFOs and procurement professionals, this discussion may be useful for procurement professionals when assessing contracts with public relations firms. (May 2011)
- Procurement Q&A (PDF)
So many social media campaigns fail to break through. Often the problem is with the strategy. Or lack thereof. “Stakeholders 2.0: How to Build Better Social Media Campaigns” offers a new strategic tool for crafting that next great social media campaign, a discussion synthesizing a number of the most successful recent campaigns, and tips for…
- Stakeholders 2.0 (PDF)
This research paper makes a compelling case for public relations in this age of “self-empowerment and self-assertion on the part of consumers.” Published in May, 2009.
- Creating Consumer Value (PDF)
Successful entrepreneurs don’t always have a clear vision for their businesses from the outset. And, what they want from the business may evolve over time. In some cases, the driving force for the business is a desire to support a certain lifestyle. In others, the entrepreneur is seeking to build an asset that can ultimately…
This paper explores ways to transform information into guidance for planning accurately, responding appropriately when plans need to change, and profiting consistently from all client engagements. Guidance is only as good as the information beneath it. Considering firm-wide administration as the basis for information, the earlier advice rings true: Better administration, better information. Better information,…