Research
This section features primary research conducted by Council member firms and other leading groups on topics such as corporate social responsibility, social media and corporate reputation. This page will be updated periodically to reflect the latest relevant research.
2013 Gibbs & Soell Sense & Sustainability Study
This is the fourth annual G&S survey of perspectives on corporate sustainability among U.S. adults, conducted by Harris Interactive® on behalf of the firm. The fourth edition of the study marks the first time employed adults were polled about corporate commitment to environmental and social responsibility. The survey focused on five primary areas: Perceptions of businesses’ commitment to sustainability; Responsibility for…
“Business & Politics: Do They Mix” by Global Strategy Group
Amidst a growing trend of corporations like Starbucks, Chick-fil-A and Whole Foods Market taking positions on issues such as the national debt, same-sex marriage and Obamacare, the practice of businesses and their CEOs looking to speak out publicly on political and social issues has recently moved into the spotlight – with varying results. How does…
Catalyst Fan Engagement Study: The Year of “Super Fans”
Catalyst Public Relations commissioned Vision Critical to develop its third annual Catalyst Fan Engagement Study, which explores the growing convergence of sports and social media. Fielded in May 2012, the survey collected information from 1,934 avid sports fans aged 13-64, measuring the social media attitudes and usage habits of NFL, NBA, MLB, college football and…
Weber Shandwick’s Socializing Your CEO 2013
Weber Shandwick’s 2010 study, Socializing Your CEO: From (Un)Social to Social, was one of the earliest quantitative explorations of CEO engagement through social media. The analysis revealed that the majority of CEOs from the world’s largest companies – 64% – were not using social media. That is, they were not engaging online with external stakeholders…
5th annual Oriella Digital Journalism Study with HORN
Media brands around the world are utilizing a wider range of digital assets and relying on trusted digital sources more than at any time in the last five years. Key findlngs include: The use of online video by journalists has nearly doubled in the last year (20 percent to 36 percent). One in four publications…
Sustainability: Gibbs & Soell Sense & Sustainability® Study
The third annual Sense & Sustainability® Study was conducted online in February 2011 by Harris Interactive® among 2,211 U.S. adults behalf of Gibbs & Soell. Results found that public doubt about a broader corporate commitment to “going green” continues to run high. Although only 21 percent of Americans believe the majority of businesses are making…
2012 Makovsky + Company Wall Street Reputation Study
Financial services firms admitted that they invited negative public perception by their actions (or inactions), according to the 2012 Makovsky Wall Street Reputation Study of marketing and communications executives at financial services companies. Negative public perception topped the list of challenges these firms must overcome in the next year. The study also revealed that three…
2012 Edelman Trust Barometer
The 2012 Edelman Trust Barometer examines trust in four key institutions — government, business, media, and NGOs — as well as communications channels and sources. This is the 12th year of the study and this year we took a deeper look at what drives trust. The survey was produced by research firm StrategyOne and consisted…
Weber Shandwick’s The Company behind the Brand: In Reputation We Trust
Weber Shandwick’s The Company behind the Brand: In Reputation We Trust illustrates the challenging consumer landscape facing today’s marketing and communications executives. The research, which surveyed consumers and senior executives, identifies six key insights revealing a world where consumers no longer just buy products based on their own merits but also shop by company reputation….
The Impact of Social Media on Consumers
In advance of the 2011 Critical Issues Forum, “Social Revolution: Are you Mobilizing Communities or Just a Voice in the Crowd,” the Council of PR Firms and VeraQuest conducted a survey to understand the reach and impact of social media and the degree to which brands benefit from utilizing various social media platforms to create…
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Social Media: Weber Shandwick’s Socializing Your Brand: A Brand’s Guide to Sociability
Becoming social is an imperative for brands today, and while many are embracing the digital revolution, substantial improvements are yet to be made to build a brand with a distinctive social identity, according to a new global Weber Shandwick study conducted in partnership with Forbes Insights. “Socializing Your Brand: A Brand’s Guide to Sociability” offers…
ICCO World Report 2011
International PR sector in good health with double digit growth in 2010 The International Communications Consultancy Organisation (ICCO) 2011 World Report found that the international public relations (PR) consultancy sector grew bigger and stronger in 2010 and is expected to grow again in 2011. Digital and social media services are playing an increasingly important role…
- ICCO World Report 2011 (PDF)
FD/ Forbes Insights Strategic Initiatives Study
The latest FD/Forbes Insights Strategic Initiatives Study takes a rigorous look at corporate strategy — its creation, implementation, and what impacts its success or failure — and reveals how corporations have adapted their strategic plans to deal with the weakened economy and decreased growth opportunities in the past two years. It offers comparative data from…
Social Media: Burson-Marsteller Social Media Check-up 2011
Conducted between November 2010 and January 2011 the Burson-Marsteller Social Media Check-up looked at the at the FortuneGlobal 100’s activities on Facebook, Twitter, YouTube , corporate blogs and other local microblogs and social networks around the globe and compares results to the previous Global Social Media Check-up study conducted the prior year. Find the survey…
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Social Media: 2010 FedEx/Ketchum Social Media Benchmarking Study
An in-depth social media study conducted by FedEx and Ketchum of more than 60 well-known companies has found that significant changes are on the horizon for the way companies will use social media tools to communicate internally. The study also examines programming, team structure and budgeting trends, including how companies are increasingly working across functions…
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University of Southern California – Generally Accepted Practices (GAP)
The GAP Studies which are produced annually USC Annenberg’s Strategic Public Relations Center. The following Executive Summaries capture the highlights of each report, which examines how organizations perceive the value of, use and organize their in-house public relations departments. It also includes information on how they work with their outside agencies. The full results can…
