Offers a variety of documents (Word, PDF, PPT), including the most recent white papers, annual reports, and the Council’s custom publication, “The PR Factor,” published each fall in Advertising Age. It also features client/agency-focused resources such as “Hiring a Public Relations Firm” and “Working With a Public Relations Firm,” to name just two.
A 16-page custom publication appearing in Ad Age (November 2012) featuring articles including: “Brands Moving Forward,” “The Top 10 Trends for 2013,” “The Global Mindset,” and “Feeding the Content Beast.
- 2012 PR Factor (PDF)
A 16-page custom publication appearing in Ad Age (November 2011) featuring articles including: “The Big Idea,” “The Top 10 Trends for 2012,” “New Talent,” and “Committing to a Cause.”
- 2011 PR Factor (PDF)
This 272-page manual contains thousands of tips from over 100 leading practitioners, experts and thought leaders. It’s a business manual, a public relations textbook, and a compendium of leading PR Firms’ competitive secrets. (January 2010)
- Firm Voice Compendium (PDF)
The Council of Public Relations Firms’ Annual Reports.
Informational booklets for clients on the public relations industry ranging in topics from conducting an agency search, to measuring the impact of public relations on sales and many more in between.
The 2003 Supreme Court case, Nike vs. Kasky, put in jeopardy the rights of all companies to speak freely on issues and to openly inform the public about their products and services
In response to the California Supreme Court’s infamous ruling that preceded the Supreme Court ruling, the Council of Public Relations Firms joined several other communications and public affairs groups in filing an amicus (friend of the court) in support of Nike Inc.’s appeal.