Client Resources

Informational booklets for clients on the public relations industry ranging in topics from conducting an agency search, to measuring the impact of public relations on sales and many more in between.

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  • Working With Your Public Relations Firm: A Guide for Clients (PDF)
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  • Standards for Conducting a Public Relations Firm Search: Principals and Practice (PDF)
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  • Procurement: Building and Sustaining Productive Working Environments (PDF)
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  • Measuring the Impact of Public Relations on Sales (PDF)
• • Hiring a Public Relations Firm: A Guide for Clients (DOC)