Best Practices
A great place for PR firms to post job openings; for people to find job opportunities, and, using PR QuickStart, industry newbies can get a crash course on working at a PR Firm.
Social Media Marketing Best Practices
Developed by Davis & Gilbert LLP following a co-sponsored event with the Council and the Social Media Society, this document contains best practices for firms to consider when measuring and monetizing social media.
The Council’s Position on Conflicts of Interest
In today’s dynamic, fast-changing business environment, mergers, joint ventures and strategic alliances are challenging the old definitions of “competitors” and “partners.” The Council of Public Relations Firms recognizes that many clients perceive focused, relevant sector expertise can be beneficial in this new marketplace. The fact that a member firm serves two or more clients in…
Fit to Win
This is an evaluation tool developed for public relations firms to use as they determine whether or not to pursue a piece of new business. This evaluation-scorecard was developed in response to the many questions and criticisms the Council has heard recently about the new business process and RFPs. Respondents are asked 25 questions, from…
- Fit to Win Questionnaire (PDF)
Public Relations Agency Compensation: Enhancing Value through Best Practices
This 10-page paper is part of a sustained effort by the Council to provide greater insight for our members into the financial dynamics driving our clients today and to continue building the understanding between public relations firms, clients and their procurement departments. Written by Francisco Escobar, a former marketing services and procurement manager for Texas…
Assessing the Agency’s Performance: Guidelines for Formal Client Reviews
Most public relations firms have a formalized approach to evaluating their client relationships. To make this practice more pervasive, the Council’s Client Services Committee (CAC) developed this best practices document, which is designed to help firms and their clients evaluate and assess their relationship in the most effective way possible.
How to Copy “Right” and How Not to Copy “Wrong”
As technology makes distributing works easier and easier, it is even more important to be mindful of copyright issues because the penalties can be severe – no matter how innocent the infringement may seem. This article provides a brief overview of copyright law and some tips about how to copy “right” and copy “wrong.”
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Potential Client Pitch Joint Venture Submission
To help agencies clarify property rights during pitches, the Council, the Client Advisory Group, and legal counsel created a two page standard agreement designed to help agencies and clients with intellectual property concerns.
FTC’s Final Guides Concerning the Use of Endorsement and Testimonials
Federal Trade Commission’s revisions to the Guides Concerning the Use of Endorsements and Testimonials in Advertising. On October 5, 2009 the Federal Trade Commission (FTC) approved changes to its Guides concerning the use of Endorsements and Testimonials, the first such changes in nearly 30 years. This document, developed with the help of the Council’s legal…
- FTC guidelines (PDF)