Council of Public Relations Firms Names New Premier Partners
Leaders in consumer research, enterprise management and accounting join strong roster of Council partners
NEW YORK, NY, May 18 – The Council of Public Relations Firms (Council) today announced three new corporate Premier Partners with deep experience in areas essential to PR firm operations and management: VeraQuest (consumer research), Deltek (enterprise management software) and Anchin, Block & Anchin (accounting).
The Council’s newest partners are best-in-class experts whose thought leadership, practical experience serving PR firms and financial support will further the Council’s mission to advance the interests of its 100-plus member firms nationwide, and the public relations profession overall. Member firms will benefit through white papers on issues of special interest to the industry, live webinars, workshops and other programs developed exclusively for the Council by its Premier Partners.
The new partners are:
- Anchin, Block & Anchin – national provider of accounting, tax and advisory services with broad industry experience, and a Public Relations and Advertising Services group serving numerous leading firms.
- Deltek – enterprise software leader for professional services organizations, enabling integration and control of business development, staff planning, project delivery, billing and accounting, with custom solutions for marketing communications firms.
- VeraQuest – leading provider of online omnibus consumer research, furnishing responses from 1,500 completed interviews in three business days — projectable to the U.S. general population, with special expertise in question design and interpreting data for proprietary and public release studies.
“The environment in which public relations firms compete grows more complex by the day, requiring new approaches to both practice and management. Our new partners will broaden our members’ perspective and knowledge, and present forward-looking views with immediately practical application. We welcome them onboard as Premier Partners,” said Kathy Cripps, president of the Council of Public Relations Firms.
Each new partner adds to the Council’s strong, charter group of Premier Partners, announced last fall: Business Wire, the leader in press release distribution; Davis & Gilbert, the preeminent law firm for marketing communications companies; EVENTSTYLE, an international experience design and event production agency; Option A Advisors, a consultancy focused on helping agency principals realize full asset value; and Synaptic Digital, the foremost global media solutions provider.
The Council of Public Relations Firms was founded in 1998 and is comprised of America’s leading public relations firms. Its membership represents the premier global, mid-size, regional and specialty agencies across every discipline and practice area. The Council’s mission is to advance the business of public relations firms by building the market and firms’ value as strategic business partners. For more information about the Council, visit www.prfirms.org.