Reasons to Join the Council
Membership in the only trade association for public relations firms in the United States comes with many benefits. Here are the top-rated member benefits your firm can enjoy.
Unparalleled Industry Intelligence
Agency Management Benchmark Survey and Benefits & Compensation Study: This highly valuable information would help any firm be better managed and more profitable. – David Fuscus, CEO, Xenophon Strategies
New Business Leads
Find-A-Firm, an on-line database where prospective clients search for potential agency partners, receives more than 1,000 visitors each month. This interactive directory of Council members provides potential clients an easy way to search for a firm.
National Peer Network
The number of Public Relations Firms that are members of the Council that you can interface with regularly to share ideas, insights and solutions. In addition there are local market breakfast roundtables, small & midsized firms quarterly conference calls, professional development training in several US cities each year, a COO Community, a CFO Roundtable and an HR Roundtable.
The COO community provides a unique opportunity for networking, sharing of best practices and moving our agencies forward. It has been an incredibly valuable benefit of our CPRF membership. – Michael Clark, COO, Mitchell Communications Group, Inc.
Source for Agency Best Practices
Whether it’s drafting an agency-client contract or searching for best practices in working with a procurement client, Council members have access to a wide spectrum of important agency management resources including:
- Fit-to-Win new business evaluation assessment
- White Papers
- Standard Legal Documents
- Standard Client/Agency Documents
- Group Insurance Discounts