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Council of Public Relations Firms Sponsors Digital Workshops
for Non-Profits Members to Provide Practical Digital Marketing Tips, Techniques New York, NY – (December 4, 2008) – The Council of Public Relations Firms (Council) and its members will be conducting a series of half-day workshops for non-profit organizations, beginning in Los Angeles on December 11th. “Thriving and Surviving in Uncertain Times: Practical Digital Marketing Techniques for Nonprofits” is being held in conjunction with the Council’s 10th anniversary and will take place in Los Angeles, Boston (January 14), San Francisco (January 27), Raleigh (February 19), as well as Dallas and Washington D.C. (dates to be announced soon). Digital communications experts from America’s leading public relations firms will provide attendees with instruction on how to use social media and various other digital platforms to cost-effectively communicate organizational messages, identify and engage constituents and applying to branding and marketing initiatives. “The breadth of digital tools and platforms available is growing so fast it can be overwhelming just trying to keep up with it all,” said Kathy Cripps, president of the Council of Public Relations Firms. “Our members have deep expertise in this area and are uniquely qualified to translate how these tools can meet an organization’s needs and how to maximize their effectiveness on a limited budget. This is a terrific opportunity for our members to give back to their communities.” While each market will have its own distinct agenda, some of the topics will be universal. Los Angeles, for example, will focus on these three areas: • WEB 2.0: Digital Communications, New Media, Social Media. What’s It All Mean? • DIGITAL TOOLS: Making Them Work – Blogging, Social Media, Online Influencers, Branding and Digital Communications for Fundraising • CASE STUDIES: Firms will demonstrate digital concepts in action Across the country, nonprofits are bracing for a tough year ahead. According to a survey conducted in September by the Taproot Foundation, 70% of non-profits have already experienced funding cutbacks tied to the economic downturn; 92% wish they had greater support from external resources to help. Participating firms (so far) will include: 360 Public Relations, APCO Worldwide, Burson-Marsteller, Capstrat, Cone, Eastwick Communications, French/West/Vaughan, Gibbs & Soell, Ketchum, Launchsquad, The Hoffman Agency, MS&L, RLF Communications, The Rogers Group, PainePR, PAN Communications, Peppercom, The Powell Group, Rasky Baerlein Strategic Communications, Spectrum Science Communications, Xenophon Strategies, Waggener Edstrom Worldwide, Weber Shandwick and Widmeyer Communications. |
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