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Research A primary objective of the Council of Public Relations Firms is to become the authoritative source of information about the public relations industry. To that end, the Council recognizes strong, conclusive research that helps to build the case for public relations as a strategic business tool.Corporate Communications PR's Role in the 21st Century Global Corporation Speech by Professor Paul A. Argenti, Tuck School of Business at the ICCO Conference in San Francisco, November 2001 Corporate Communications: At the Center of the Global Organization Professor Janis Forman, Anderson School at UCLA and Professor Paul A. Argenti, Tuck School at Dartmouth, conducted a qualitative study of six firms from diverse industries that identified best practices in corporate communication, especially as they concern the links between strategy and communication. Generally Accepted Practices Study (GAP/Annenberg) The Council sponsored GAP Studies I and III, which is produced annually USC Annenberg's Strategic Public Relations Center. The following two booklets capture the highlights of each report, which examined how organizations perceive the value of, use and organize their in-house public relations departments. It also includes information on how they work with their outside agencies. 2004 GAP III Study (Abridged) 2002 GAP I Study (Abridged) Check out USC Annenberg's PR Management Database, which uses data from the studies to compare communications budgets across various types of (client-side) organziations. General Industry Research The Power of Transparency: A speech by former Ketchum CEO and Council Chair, Dave Drobis Unethical Media Practices: A 2002 report from the International Public Relations Association (IPRA) PR Measurement PR Measurement Report, sponsored by Ragan's 7th Annual Strategic Public Relations Conference, 2002 Measure Your Results in a Crisis: a 2002 report Trust/Credibility A Time for Courage: A Time to Act, Let the Real Corporate Leaders Step Up. Prepared by the Council of Public Relations Firms, 2002 |
Events
Finding the Right Balance: Optimizing Social Media Efforts in Highly Regulated Industries
September 16, 2010
High Point Series - Understanding the Finances of Your Business
September 28, 2010
2010 Critical Issues Forum - Staring Down the Future: Learning to Thrive in an Integrated World
October 27, 2010
Recent News 
Council of Public Relations Firms and Howard University Host Career Fair for Ethnically Diverse Students
March 26, 2010
The Keys to Rebuilding Trust Explored at 2009 Critical Issues Forum
October 30, 2009
Council of Public Relations Firms Announces 2010 Board of Directors
October 29, 2009
What you should know about Public Relations firms
The Firm Voice
 A new blog from the Council of Public Relations Firms. |