Issues Monitoring Reports

To help keep members abreast of developing issues, the Council has created 'The Public Relations Issues Monitoring Report'.  Keeping current is a hallmark of the public relations business. This means being informed on issues that may impact clients or firms directly. If there are issues you would like covered or would like to cover, please contact the Council of Public Relations Firms.


Federal Trade Commission's revisions to the Guides Concerning the Use of Endorsements and Testimonials in Advertising
On October 5, 2009 the Federal Trade Commission (FTC) approved changes to its Guides concerning the use of Endorsements and Testimonials, the first such changes in nearly 30 years
 
FTC's Final Guides Concerning the Use of Endorsement and Testimonials -  This document, developed with the help of the Council’s legal counsel, Davis & Gilbert, is designed to better understand the potential implications for public relations firms, particularly with respect to consumer-generated media, such as blogs and social networking sites.
Issues Monitoring Report #6 (April 2010) - Articles in this issue: Five lessons from health reform, Privacy and behavioral marketing: A briefing, States move aggressively on sales tax audit, Expansion of form 1099 information reporting, The FTC and its impact on the social media landscape
 
Issue Monitoring Report #5 (February 2009) - Articles in this issue: Healthcare in the Obama administration; Communicating in a recession; Implications of the media crisis for PR firms; Disclosure regulations govern public affairs; Utilizing new technology to transform politics; New business opportunities in highway construction for PR firms; Strategic communications counsel for the new administration.
Issue Monitoring Report #4 (June 2008) - Articles in this issue: "Greenwashing"; Trends and mandates for trade associations; Regulation in financial markets; Regulation in media; Copyright law protection.
Issue Monitoring Report #3 (November 2007) - Articles in this issue: State sales tax; the FCC and VNRs; 'New' Media; Healthcare reform.
Issue Monitoring Report #2 (February 2007) -  Articles in this issue: Goverment regulation; Congressional changes and lobbying reform; FTC and Word of Mouth Marketing; Marketing to Children and Healthcare.
Issue Monitoring Report #1 (November 2006) -- Articles in this issue: Government Regulation; FTC and the Internet; The Evolution of the Blogosphere.

 

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