Publications

Annual Report (2006) 

Annual Report (2005) 

Careers in Public Relations: Opportunities in a Dynamic Industry
(PDF - 331kb, link will open a new window)

Written in 2005, this booklet provides readers an overview of what to expect from a career in public relations, specifically what it's like to work at a public relations firm.

Generally Accepted Practices (GAP) III Study (abridged)
(PDF - 250kb, link will open a new window)

This booklet captures the highlights of the third annual GAP study, published in 2004 and sponsored by the Council. The report examined how organizations perceive the value of, use and organize their in-house public relations departments. It also includes information on how they work with their outside agencies.

Demonstrating the Value of Public Relations: A Workbook for Public Relations Executives
A measurement booklet created to help public relations professionals articulate and demonstrate how an investment in public relations can deliver a significant return. Available in hard copy only. Price: $10.00

Fit to Win
This is an evaluation tool developed for public relations firms to use as they determine whether or not to pursue a piece of new business. This evaluation-scorecard was developed in response to the many questions and criticisms the Council has heard recently about the new business process and RFPs. Respondents are asked 25 questions, from “Is this a good fit, financially/culturally/strategically” to “How competitive are we?” to “What is really motivating us to pursue this business?”  After answering a total of 20 questions, a 0-4 rating system provides firms with a range of opinions, from “Great fit -- Go for it,” to “Bad Fit -- Run Away.” Published in November, 2007.