Thought Leadership

The Council represents the leading public relations firms in the country, and by association some of the leading thinkers in the industry.  These are a sampling of recent white papers, presentations and speeches from the Council and/or its members.

Creating Consumer Value: Public Relations and the New Brand Strategy
This research paper makes a compelling case for public relations in this age of “self-empowerment and self-assertion on the part of consumers.”  Published in May, 2009.

Dancing Backward in High Heels: Communication Challenges for Rapidly Developing Economies
Remarks by Ray Kotcher, Senior Partner/CEO, Ketchum and 2008-09 Chairman of the Council of Public Relations Firms, at the International Public Relations Association 2008 World Congress in Beijing, November 14, 2008

Ray Kotcher's Speech at 2008 Council Member Meeting
Council Chair's remarks at the annual Member meeting, held at the Yale Club of New York on October 23, 2008.

Relating to the Public: The Evolving Role of Public Relations in the Age of Social Media
A social media white paper that explores and examines how social media have introduced and encouraged change in internal public relations departments and public relations agencies in the United States, with a special focus on member agencies at the Council of Public Relations Firms. Co-authored by Paul Rand and Giovanni Rodriguez. Published in July, 2007.

John D. Hill Award Presentation
Kenneth D. Makovsky, Chairman of Maksovsky & Company, given on May 23rd at the PRSA - NY event

10 Reasons Marketers are Moving Money to PR
Speech provided by Andy Cooper, principal of CooperKatz & Company, Spring 2007

Nike Amicus Brief, November 2002
The 2003 Supreme Court case, Nike vs. Kasky, put in jeopardy the rights of all companies to speak freely on issues and to openly inform the public about their products and services

In response to the California Supreme Court's infamous ruling that preceded the Supreme Court ruling, the Council of Public Relations Firms joined several other communications and public affairs groups in filing an amicus (friend of the court) in support of Nike Inc.'s appeal. The amicus asked the Supreme Court to overturn the state court's ruling that Nike's discussion of public issues is not protected by the First Amendment and the Constitutional guarantee of free speech.


Nike Amicus Brief,  March 2003
The Council of Public Relations Firms submitted a second amicus brief in its efforts to protect freedom of speech in the Supreme Court case involving Nike. The brief argues the merits of the case, specifically focusing on the chilling effect that would occur to free speech as it applies to businesses if the California Supreme Court’s ruling were to stand.

 

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