“Dangerous ideas” seriously challenge popular conceptions and, if true, threaten to cause major shifts in what people do and think. When it comes to the profession of public relations – the business models, traditions and assumptions – what is the most dangerous idea?

Click here to see a short video of how some people in the industry responded to this question.

On October 23, distinguished speakers from both inside and outside the profession will debate some current “dangerous ideas” and how they may shape the future of public relations.

Agenda