Publications

Annual Report (2006) 

Annual Report (2005) 

Careers in Public Relations: Opportunities in a Dynamic Industry
(PDF - 331kb, link will open a new window)

Written in 2005, this booklet provides readers an overview of what to expect from a career in public relations, specifically what it's like to work at a public relations firm.

Generally Accepted Practices (GAP) III Study (abridged)
(PDF - 250kb, link will open a new window)

This booklet captures the highlights of the third annual GAP study, published in 2004 and sponsored by the Council. The report examined how organizations perceive the value of, use and organize their in-house public relations departments. It also includes information on how they work with their outside agencies.

Demonstrating the Value of Public Relations: A Workbook for Public Relations Executives

A measurement booklet created to help public relations professionals articulate and demonstrate how an investment in public relations can deliver a significant return. Available in hard copy only. Price: $10.00

This booklet was developed for agencies and clients because of the time, commitment and cost involved to both clients and firms in the agency review process. Input was solicited from agency executives, clients and search consultants. Price: $10.00

Working with Your Public Relations Firm: A Guide for Clients
(PDF - 150kb, link will open a new window)

This booklet provides an overview on the dynamics, expectations and benefits of a productive client-agency relationship. Price: $10.00