8:30 am – 5:00 pm
New York City
Comprehending key financial metrics of the firm is as important as staff development or client management. This day-long session will help attendees understand how to assess the firm’s financial health, as well as the ramifications of hiring, compensation and client investment decisions.
Developed for mid-level professionals who are new to managing account budgets, attendees will understand critical ratios, learn the important factors to consider when managing for profit, and how to handle difficult budget discussions with clients.
The program will cover such areas as:
- Income Statements
- Cash Flow
- Managing for Profit
- Managing Retainers
- Client Interaction
Who Should Attend
- Account team leaders with 6-12 years experience (at the Account Supervisor, Account Manager, and Vice President levels)
- Non-traditional hires (with no previous agency experience) who will be in a leadership position
Member Additional Registrant: $395
Anchin, Block & Anchin LLP
1375 Broadway (Between 37th & 38th)
New York, NY
Darryl Salerno has spent more than 30 years in the management of Public Relations agencies. Currently he is President of Second Quadrant Solutions, an organization that specializes in working with professional service firms to improve their business performance, profitability, systems and management training programs.
Darryl has also served as Chairman and CEO at Magnet Communications, Chief Financial Officer at Edelman and Ruder-Finn and was a member of the board of directors at Burson-Marsteller. In addition to handling public relations activities for Merrill Lynch, Burger King and Johnson Wax, during his 18 years at Burson-Marsteller he served a variety of functions including Worldwide Director of Finance, Chief Administrative Officer/New York, Worldwide Director of Information Technology, President of BM Enterprises and Director of Creative Services.