October 27, 2011 9:00am – October 27, 2011 3:00pm
Featuring keynote speaker Robert Gibbs, former White House Press Secretary, and a live interview with Pete Cashmore, Founder & CEO of Mashable
Sentry Centers – 730 Third Avenue, NYC
The smartest brands are taking a cue from the social media-fueled revolutions erupting around the globe, from Egypt to the statehouse in Wisconsin. To market a brand today is to deliver value to individuals and communities so that they “turn on” others potential buyers of your product or service. The 2011 Forum featured speakers from the world of marketing, media and geopolitics at the Council’s annual signature event, which attracted more than 200 industry leaders.
Coverage of the 2011 Critical Issues Forum
O’Dwyer’s: Robert Gibbs Addresses PR’s Royalty
PR Week Article: Gibbs at the Critical Issues Podium
PR Week Article: Gibbs Prepares for the Twitter Election
Capstrat: Is Traditional PR Dead?
CJP Communications: Listen Up, Then Speak
Cone Communications: 2012 – Observations, Challenges, and Predictions
Crenshaw Communications: Robert Gibbs on PR, Politics and Social Media
Huffington Post: Will the Revolution Be Tweeted?
Lippe Taylor: Council of PR Firms’ 2011 Critical Issues Forum
Makovsky + Company: Obama’s Gibb’s on Social Media
Weber Shandwick: 2012 – The Communications View Ahead