2011 Critical Issues Forum

Featuring keynote speaker Robert Gibbs, former White House Press Secretary, and a live interview with Pete Cashmore, Founder & CEO of Mashable

October 27, 2011

Sentry Centers – 730 Third Avenue, NYC

The smartest brands are taking a cue from the social media-fueled revolutions erupting around the globe, from Egypt to the statehouse in Wisconsin.  To market a brand today is to deliver value to individuals and communities so that they “turn on” others potential buyers of your product or service.  The 2011 Forum featured speakers from the world of marketing, media and geopolitics at the Council’s annual signature event, which attracted more than 200 industry leaders.

Coverage of the 2011 Critical Issues Forum

PR Newser: Top Five Sound Bites From the Council PR Firms’ Keynote

O’Dwyer’s: Robert Gibbs Addresses PR’s Royalty

PRWeek:  Video interview with Robert Gibbs

PR Week Article:  Gibbs at the Critical Issues Podium

PR Week Article: Gibbs Prepares for the Twitter Election

360 PR: Social Media Lesson From ’08 Campaign Resonate Today

Capstrat: Is Traditional PR Dead?

CJP Communications: Listen Up, Then Speak

Cone Communications:  2012 – Observations, Challenges, and Predictions

Crenshaw Communications: Robert Gibbs on PR, Politics and Social Media

Huffington Post: Will the Revolution Be Tweeted?

Ketchum: Thoughts From Last Week’s Critical Issues Forum 2011

Lippe Taylor: Council of PR Firms’ 2011 Critical Issues Forum

Makovsky + Company: Obama’s Gibb’s on Social Media

Weber Shandwick: 2012 – The Communications View Ahead