Motivating and Managing People

Managing an account team can be a difficult transition for someone new to a management role. This specially designed 1.5 day agency management program will help mid-level public relations professionals develop the mentoring and leadership skills necessary to lead a productive and motivated account team.

Designed for your firm’s mid-level managers and “non-traditional” hires getting acclimated to working at a PR agency, this program will help future industry leaders develop and strenthen their management ability skills.

Program participants will:

  • Learn how to motivate and manage their teams and direct reports through engagement, delegation, non-monetary rewards and feedback.
  • Increase their ability to have meaningful and productive development conversations with their direct reports.
  • Gain insights into their own leadership style and how this impacts others.

Approach

  • Participants will complete a Pre-Workshop Survey that will:
    • Give the important data to help prioritize topics and issues
    • Provide aggregate data/issues to instructor so workshop is based on relevant, meaningful and timely issues

Who Should Attend:

  • Account team leaders with 6-12 years experience (at the Account Supervisor, Account Manager, and Vice President levels)
  • Non-traditional hires (with no previous agency experience) who will be in a leadership position

What attendees have said:

“Sharing real problems with executives from other agencies established a level of trust that made the seminar’s theoretical information applicable for real-life work issues.”

“The conference was extremely helpful, balancing theory and practicality. I came away with implementable techniques for improving team communication and motivation–both from the instructor as well as the other attendees.”