Diversity Distinction in PR Awards
The Council of Public Relations Firms is proud to support the Diversity Distinction in PR Awards, in association with PRWeek. These awards honor excellence in promoting ethnic diversity within the public relations sector. They support and inspire professionals of diverse backgrounds and those who strive to encourage and strengthen diversity across the public relations workforce.
Submissions are now being accepted for the 2013 Awards. For more information on each category and how to submit your entries visit PRWeek’s official page.
Diversity Distinction in PR Awards 2012
The winners of the 2012 Diversity Distinction in PR Awards were announced on October 24 at our Annual Dinner.
Read the PRWeek article
View interviews with some of the winners and judges
Read the official release
Best Diversity & Inclusion Program – Firm Revenue Under $10 Million
Widmeyer Communications began an extended firm-wide effort to increase minority representation through recruitment in 2010. The firm increased participation in recruiting activities and job fairs at universities with large minority populations as well as increase relations with career centers and alumni relations at colleges where Widmeyer employees teach. The firm also increased participation in community programs, including Prime Movers and the Posse Program. Through these efforts, out of the seventeen new hires at Widmeyer, ten are minorities including those hired at executive and mid-level ranks.
Best Diversity & Inclusion Program – Firm Revenue Over $10 Million
In seeking to recruit and retain more diverse talent, Weber Shandwick established programs that introduced diverse candidates to public relations as a career. Through training, collaboration with their parent company, Interpublic Group, and external programs, Weber Shandwick quadrupled the number of diverse senior-level hires, reinforce amongst employees the understanding that diversity & inclusion creates a competitive advantage and developed local surveys and panel discussions held with PRSA to foster understanding of Diversity & Inclusion.
Candidates should demonstrate how engagement in the project impacted the firm’s long-term commitment to diversity through promoting a progressive, respectful, and inclusive workplace and community.
Winner: The American Cancer Society – Eastern Division
Teaming with Univision, the US’ leading Spanish-language network, the American Cancer Society created a program to provide free mammograms to the uninsured. Spanish-language PSAs prompted women to get screened at New York Presbyterian/Columbia University Medical Center on Valentine’s Day. Univision produced two pro-bono PSAs featuring on-air talent to aid the effort.
Best Community Initiative: PR Firm
Many schools in the Detroit community are financially strapped and plagued with low graduation rates, poor academic performance, eroding buildings and violence. As part of the firm’s Diversity & Inclusion program, Weber Shandwick’s Detroit office partnered with Big Brothers Big Sisters to establish a high school mentoring program, The Social Circle. Seventy percent of Weber Shandwick Detroit employees participated in the program to teach social media skills to students, who, in turn, form an after-school social media agency with one client: Big Brothers Big Sisters. The Social Circle comprised 15 Southfield High School students to cover topics ranging from using new media to creating great videos. Through the support and commitment of Weber Shandwick’s office staff, the program led to mentoring relationships with the students, the development of future PR/social media talent, and ultimately, a video that inspired and reached individuals across Detroit to illustrate the value of mentoring.
Harold Burson, in a survey conducted by PRWeek, was described as “the century’s most influential PR figure.” This recognition is a culmination of more than fifty years of serving as counselor to and confidante of corporate CEOs, government leaders and heads of public sector institutions. In April of 2011, Harold personally donated $50,000 to The LAGRANT Foundation, a nonprofit organization that aims to foster ethnic diversity in the PR industry, to create the “Harold Burson Fellowship Program.” In the next five years, The LAGRANT Foundation and Mr. Burson plan on selecting up to 10 graduate students for the fellowship.
2011 Diversity Distinction in PR awards