Advanced New Business Strategies

This full day workshop offers several strategies that attendees can implement immediately at their firm to begin employing more dynamic and more engaging new business pitch sessions. Learn rule-breaking, contrarian strategies that will separate your firm from the pack while engaging prospects in ways they didn’t expect.

In addition to all the great tips and ideas that attendees will receive, everyone also completes a “plan of action” that will guide the implementation of the new advanced pitching approach. This document could very well end up being the most important new business resource that you own.

Program Instructor

Brent Hodgins, Partner and Director of Client Services at Mirren Business Development, plays a leading role in the firm’s new business training and recruitment specialization for agencies. The goal: use the firm’s innovative approach to position, pitch and prospect to help agencies close more business – quickly and efficiently. Along with business conferences, Brent regularly guest lectures at Harvard, MIT, Wharton and Columbia business schools.

Prior to joining Mirren, Brent worked for agencies that have included TBWA\Chiat\Day, Wieden + Kennedy, Leo Burnett and McCann-Erickson.