Think you’ve heard it all about social media? Last week, The Social Media Society and The Council of Public Relations Firms presented a program entitled, “Igniting Opportunities: Measuring and Monetizing Social Media,” hosted by my law firm, Davis & Gilbert. This eye-opening program revealed that the pace of change continues to accelerate, and that more…
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Communications-Driven Management Consulting: Changing the Stakes
Ten years. Seven GAP studies. And a whole lot of interesting data pertaining to organizational integration, social media, and healthy agency/client relationships. I’d like to share some of that data with you in a way that knits together these apparently disparate topics. My argument: That communications-driven management consulting might be the next big opportunity for…
The Super Bowl: Larger Than Life – And Worth It
The Super Bowl is a national sporting holiday, the marquee event of the NFL season, and marketing’s greatest day of the year. But does the Super Bowl really deliver for brands? We strongly believe it does, especially as far as public relations is concerned. If you consider the broader American sports landscape, the NFL remains…
Consumers and the Digital Life: Staying On Top of “Facebook Fatigue”
Some eighteen months ago, the Firm Voice ran a piece highlighting resistance to social media and cautioning firms not to ignore conventional forms of communications outreach. It’s worth revisiting the point, not for the sake of prophesying doom and gloom, but with an eye to examining how we can make public relations activities even stronger….
Once and Forever
The real world changed two weeks ago when the online world displayed its absolute power. News of a student protester’s self-immolation in Tunisia ignited instantly on Facebook. Twitter posts and YouTube video fanned flames of revolution. WikiLeaks fired off cables exposing the autocratic government’s corruption. In one Arabian night, the genie exploded out of the…
Massaging the Message—What the State of the Union Can Teach Us about Business Communications
It’s the day after the State of the Union, and the airways are crammed with political prognostications as well as the usual Monday morning quarterbacking. To offer a fresh alternative, we thought we’d stay focused on the present and ask leading communication experts to reflect on the basic communications challenge President Obama faced in giving…
Talent and the “Big Tent”—A New Year’s Resolution to Think About
At this time of year, many of us are focused on our New Year’s resolutions. We’re hitting the gym and trying to pare back our expenses after a holiday season that all too often is an exercise in excess. We at the Council have a resolution of our own: Let’s make more effort to diversify…
A Reply to The Economist
Are public relations professionals mere “image men”? That’s what the Economist would have us believe. Last week, it published an unflattering, unbalanced, and one might say, fairly unoriginal account of our industry’s development over time. According to the article’s author, public relations is essentially a discipline of spin on behalf of powerful masters, be it…
'Tis the Season to be Stressed
The holiday season is upon us, and what a season it is. Darkness by 4PM. Holiday parties with bosses and semi-acquaintances. The chance to navigate traffic for hours as you shop for gifts. And then there’s that wonderful winter weather, especially if you live in the Northeast or Midwest. Is anybody stressed yet? Americans are…
Hey, Would You Work for A Buck?
If you’re Vikram Pandit, the CEO of Citibank, the answer is yes. Last year, Pandit vowed he’d take no salary until the bank became profitable. So he didn’t. But Citibank is now back in the black, which is why this past week, Citibank’s board announced that they’d reinstate a salary for Pandit. Of course, Pandit…
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