A lot has been written in our industry about how vital it is to build strong and trusted client relationships. But who is the PR client today? Most public relations professionals have long regarded the in-house public relations and corporate communications teams as key players. Yet the marketing team and the Chief Marketing Officer play…

The agency-procurement relationship has come far in recent years, yet an even stronger, more productive relationship is on the horizon, driven in part by a new desire on the part of clients for efficiencies and demonstrable ROI.  For the Council’s Board of Directors, helping to improve this relationship is imperative; with that in mind, the…

Spring is in the air, and in our industry at least, you can really feel the warming trend continue. We are seeing very healthy demand for public relations services across geographies and practice areas, thanks to improving consumer and business confidence in most markets around the world.  And, when looking at the broader context of…

It’s an auspicious time to be taking over as Chair of the Council. After a difficult economic period, client uncertainty, and shrinking budgets in 2009, our industry is in high gear. Wherever I look, I see real optimism and excitement (see results of the Council’s 3rd quarter survey), and 2011 looks to be even better….

As the New York Times and Ad Age have reported, PR is bouncing back this year from the hit that marketing took in 2009, thanks in part to growing interest in social media. Results are in from our third quarter survey of member firms, and we’re pleased to report that the positive news continues. About…

Even after years of exposure to one another, PR and Procurement still isn’t a match made in heaven. Dealing with client procurement departments often remains exasperating, due in large part to procurement’s lack of understanding of what public relations firms do for their companies.  Some of the concerns raised on the agency side relate to…