With the red carpets for this year’s Academy Awards unrolling as we speak, we were wondering: Is the A-list still as valuable as it once was to a brand in our age of social media? Are brands missing out if they’re not visible at an event like the Academy Awards? And how do we measure…

We’re told that all the twittering and tweeting and googling and newsertainment is making us dumber, that we’re becoming shallower and more distracted in our thinking, that we take in more and remember less. Others contend that the Internet and related technologies broaden our horizons and improve productivity and happiness. Who’s right? And might not…

With the advent of social media, transparency has become a buzzword bordering on obsession. Companies have clamored to provide end users with more access to the inner workings of the organization, whether in response to a crisis, in an attempt to prevent one, or simply in an effort to become more relevant. President Obama won…

Should we all just ditch traditional media and jump on the social media bandwagon? Not so fast. There’s no doubt social media is continuing it’s meteoric rise. Stuart Elliot in the New York Times recently profiled social media campaigns among players in the processed meats category, taking these campaigns as evidence that social media has…