Communications professionals, whether on the client or agency side, often struggle with how to quantify the results of public relations programs. Clients sometimes don’t commit the funds for measuring programs, and when they do, they are not always satisfied with how results are communicated at the end of a program.  At times, clients and agencies…

The accounting concept of Return on Investment (ROI) seems simple enough: It measures how much value a particular capital investment has created. Yet in practice ROI can prove quite tricky. For many public relations clients and firms, the notion of “ROI” gets bandied about without much meaning or clarity. According to an historical review published…

Spring is in the air, and in our industry at least, you can really feel the warming trend continue. We are seeing very healthy demand for public relations services across geographies and practice areas, thanks to improving consumer and business confidence in most markets around the world.  And, when looking at the broader context of…