Understanding how your social campaign is performing requires a fine mix of data and interpretation, as many marketers know. But it’s not always as simple as that. A lot of brands are left asking, “What does all of this data mean to my social channels?” Social media firm 5Loom, which is owned by Council member…
Posts in Data
What Are Consumers Up To? A Late Winter Snapshot
Are consumers spending again? What are they thinking about? What trends do you most need to know about as you’re framing communications strategies for consumer-facing brands? In a volatile marketplace, it’s more vital than ever to aggressively track consumer sentiment and behavior and translate that into fresh, effective marketing approaches. To get you started, we…
It’s Hot in Here—Results from the Council’s Latest Industry Survey
The Council just completed its Q4 survey of public relations firms, and the results are hot enough to warm even the chilliest January board meeting. First thing’s first: A full 70% of firms report that final 2011 revenues will be higher than in 2010. Only 13% anticipate lower revenues. In the context of a still-uncertain…
Mobilizing Communities through Social Media—A View from the Street
The Internet and social media have helped elect a US President, organize revolutions across the Middle East, and most recently, bring tens of thousands of people worldwide to protest income disparities and the global economic system. Yet many businesses are still uncertain how best to mobilize communities of supporters around their brands. As a recently…
Talking with Clients about Measurement
Communications professionals, whether on the client or agency side, often struggle with how to quantify the results of public relations programs. Clients sometimes don’t commit the funds for measuring programs, and when they do, they are not always satisfied with how results are communicated at the end of a program. At times, clients and agencies…
The Lame Duck Economy—A Peek into the Current Consumer Mood
You may have heard the electronics firm LG has erected a new Times Square billboard showing only “good” news. This comes on the heels of an LG-commissioned survey finding that six in ten Americans don’t even know where to go to hear about positive developments in the world. In light of recent signs that the…
Third Quarter Member Survey Results—PR Rebounding Thanks to Social Media
As the New York Times and Ad Age have reported, PR is bouncing back this year from the hit that marketing took in 2009, thanks in part to growing interest in social media. Results are in from our third quarter survey of member firms, and we’re pleased to report that the positive news continues. About…