Does your growing PR firm need a Chief Operating Officer? Quite possibly—and more urgently than you think! Today, many small- to mid-sized firms remain reluctant to designate someone to lead their operations. That’s not surprising, for unlike other top spots on the organizational chart, the COO position, even in global corporations, is difficult to define…
Posts in C-suite
Communications and Corporate Strategy: Good News from the FD/Forbes Study
In the latest study exploring strategic initiatives — new market entry, M&A, product launches, recaps, downsizing, etc. — FD and Forbes Insights asked 180 CEOs, corporate strategists, and senior communications officers how much the recession has changed the rules of the game in the corporate world. We found that risk aversion and caution still dominate…